Points of view
Analysis, op-eds and perspectives on the subjects that structure our practice: digital transformation, collective intelligence, co-design and AI products in Africa and beyond.
UQASE Op-eds
How co-design is establishing itself as the reference approach for aligning banks, business teams and customers in a context where technology alone is no longer enough. Published in French.
Read the op-ed →Three banking cases in sub-Saharan Africa demonstrate how co-design reduces scoping time, aligns stakeholders and secures product decisions before any construction begins.
Read the article →Recommended reading
A curated selection of publications, reports and in-depth articles that inform our thinking on digital transformation, design thinking and innovation in Africa.
Jeanne Liedtka (UVA Darden) shows how design thinking operates as a "social technology" that reduces cognitive bias and organisational resistance — the definitive practitioner reference for understanding our facilitation approach.
Read the article →McKinsey estimates $61–103 billion in annual value unlockable through generative AI across African markets, with over 40% of institutions already experimenting — a strategic reference for any executive evaluating AI investment decisions.
Read the article →McKinsey maps the maturation of Africa's fintech ecosystem — projecting revenues could reach 8× current levels by 2025 — and identifies Morocco among 11 key growth markets where strategic design and digital transformation capabilities will be decisive.
Read the article →Published at Davos, this article synthesises the WEF consensus that AI and digital technologies could contribute $1.5 trillion to Africa's GDP by 2030 — an executive-ready reference for framing the strategic urgency of digital transformation.
Read the article →