Situated diagnosis
Understand practices, frictions, trade-offs and operating constraints before prescribing a solution.
Accelerating innovation that holds up in the field.
Advisory · Co-design · AI products — for organisations that want innovation to hold up in the field.
Services
Transformation · Co-design · Training
AI products
FinSight · Matteo · PMF Journey
Our philosophy
Turning a digital ambition into a capability teams can actually master.
UQASE operates where strategy, product, data and adoption need to move together. Our posture is simple: listen to the field, frame without heaviness, materialize quickly, then transfer the method to client teams.
Product as proof
Move quickly from intuition to a testable product proof, with explicit reasoning and verifiable assumptions.
Durable adoption
Upskill teams so the transformation remains usable, governable and transferable after the mission.
What we do
Advisory, co-design and AI products — one logic, one outcome.
UQASE operates where strategy, product, skills and adoption need to move together. We work with teams, not around them, so the results last beyond the mission.
Digital transformation
Structure decisions, frame without heaviness, and guide teams through to field adoption.
Co-design & workshops
Align stakeholders, formulate the right problems, and anchor decisions before building.
AI products
Three in-house products: concrete proof that we move from method to execution.
Training & transfer
Train teams so the transformation stays mastered and usable after the mission ends.
Our method
Co-design, design thinking and lean startup, combined by context.
We select the right level of method for the challenge: collective intelligence to align, design thinking to understand usage, lean startup to test assumptions and secure product decisions.
Align
Co-design brings sponsors, business, data, IT and field teams around a shared reading of the challenge.
Understand
Design thinking clarifies gains, pains, aspirations, personas and journeys that matter.
Test
Lean startup turns ideas into MVPs, learning metrics and execution decisions.
Our AI solutions
We also build our own products.
FinSight and Matteo are product solutions in development that demonstrate UQASE's ability to move from strategy to product execution. They are intended to become full products, while already serving as concrete proofs of our expertise.
Active developmentSME financing
FinSight AI
A structured, traceable and explainable SME financing file — shared between all financing stakeholders, without automated decisions.
Discover FinSightFunctional solutionMorocco & Francophone Africa
Matteo AI
A personal AI tutor for every child — adaptive, caring and built to fit naturally into the daily life of the family.
Discover MatteoPublic productAI-assisted PMF diagnostic
PMF Journey
An operating system for product-market fit: read product maturity, qualify market signals and turn customer learning into decisions.
Explore PMF JourneyField experience
Co-design missions conducted with organisations across Morocco and Africa.
Missions carried out across sectors — financial services, education, transport, national operators. These field experiences directly shape how we frame, facilitate and deliver every engagement.
+20
Co-design missions
50
Workshops facilitated
+250
Participants mobilised
+6
Countries — Morocco & Africa
Team
A senior, multidisciplinary, execution-oriented team.
UQASE brings together experienced profiles in digital transformation, product design, innovation strategy, data, AI and change enablement. The team works with a field culture: understand, structure, test, transfer.
Digital transformation
Profiles able to connect strategic ambition, business constraints, governance and change.
Product design
Product expertise to formulate the right assumptions, prioritize and build testable proofs.
Data & AI
A pragmatic view of data and AI: identify the right cases, secure usage and avoid decorative technology.
Co-design & training
A capability to mobilize teams, surface decisions and turn deliverables into lasting competence.