Co-design
Align stakeholders, break silos and produce a shared decision.
UQASE Method
Co-design, design thinking and lean startup in service of execution.
We combine methods according to the client context, topic maturity and decision to secure: align teams, understand usage, test assumptions and prepare scale-up.
Our conviction
No single method is enough to transform sustainably.
Co-design mobilizes collective intelligence. Design thinking places users, gains, pains and aspirations at the center. Lean startup turns ideas into testable assumptions and measurable learning. UQASE assembles these three registers to avoid workshops with no follow-through and product proofs with no adoption.
Design thinking
Explore usage, formalize personas, journeys, pains, gains and service concepts.
Lean startup
Prioritize assumptions, build an MVP, measure signals and decide whether to pivot or accelerate.
When to use which approach?
We adapt the methodological mix to the level of uncertainty.
Client situationDominant methodUseful output
Align a vision, trajectory or portfolio of initiativesCo-designShared vision, priorities, roadmap
Rethink a customer, employee or partner journeyDesign thinkingPersonas, journeys, frictions, concepts
Launch a product, validate a business model or reduce market riskLean startupAssumptions, MVP, metrics, learning
Drive adoption in a complex organizationCo-design + design thinkingAdoption system, governance, activation plan
Typical flow
From shared vision to measurable proof.
Every intervention is calibrated, but the logic is constant: surface the right topics, turn them into concepts, then prepare the conditions for implementation.
Frame
Objectives, scope, stakeholders, constraints and success criteria.
Immerse
Interviews, empathy maps, gains, pains, aspirations and usage analysis.
Ideate
Structured brainstorming, concept sheets, service scenarios and use cases.
Prioritize
Value, feasibility, risk, data/API dependencies, effort and impact.
Experiment
MVP, product proof, user test, indicators and learning loops.
Activate
Roadmap, governance, planning, method transfer and adoption.
Expected benefits
A successful intervention produces alignment, not just ideas.
Workshop materials show a constant: value comes from both the result and the process. A co-built solution becomes more desirable, more robust and easier for teams to carry.
Acceleration
Clarify earlier the risks, dependencies and decisions that condition execution.
Desirable solution
Move from an imposed solution to a solution understood, discussed and carried by the people concerned.
Collective ownership
Make transformation a shared matter, not a project held by one isolated team.
Intervention formats
In-person, remote or hybrid: the design of the system matters more than the tool.
We choose formats according to the context: executive workshop, design sprint, field immersion, prioritization session, serious game, training or post-workshop support. Digital tools do not replace facilitation; they make it more fluid.
Application fields
A useful method whenever strategy, usage and execution intersect.
The workshop references studied cover digital vision, organization, processes, product, usage, innovation and change enablement. UQASE takes this multi-domain logic and adapts it to the client's sector and challenge.
VisionOrganization
Digital transformation
Align a trajectory, identify innovation levers and clarify priority processes.
ProductAdoption
Journeys & experience
Move from user needs to journeys, service concepts and adoption mechanisms.
LeanMVP
New models
Formalize a value proposition, test a business model and decide from measurable signals.